For decades, Bombshell has been building stronger, shapelier, more athletic glutes on women across the globe. In the 1990’s, long before “booty day” became one of the biggest trends in fitness, our Founder/CEO Shannon Dey developed the exercises and training methods that would eventually become staples in gyms around the world.
Today, women know the results simply as the #BombshellBooty.
Inviting EVERYONE who has been part of #thatbombshelllife in any way within the past 19-Years! Whether as a Bombshell VIP Member, Boutique Customer, Bombshell Productions Athlete or simply a FAN, we want to see YOU in Daytona Beach!
Join us for the OG Throwback Bombshell Bootcamp—a high-energy, nostalgia-packed weekend celebrating the legacy, power, and fierce sisterhood of Bombshell Nation. Whether you’re a seasoned vet, a current Bombshell babe, or just dreaming of stepping into your power—this camp is for YOU.
A six-day experience at sea designed to ignite your confidence, connect you with powerful women, and help you become the boldest version of yourself.
This isn’t your average fitness retreat, it’s a transformational getaway aboard the Resilient Lady featuring energizing workouts, inspiring speakers, unforgettable celebrations, and meaningful connections with an empowering community of women.
Whether you’re a longtime Bombshell, brand new to the community, or simply ready to invest in yourself, this is your invitation to recharge, level up, and sail into the New Year stronger, more confident, and unstoppable.
After 20 years of inspiring women to transform their lives, the Bombshell XX Gala: The Phoenix Has Risen honors the strength, resilience, and evolution that define our community.
This isn’t just a celebration of our past—it’s a tribute to every woman who chose to rise stronger, bolder, and more confident. Join us for an unforgettable evening as we honor two decades of impact and the incredible legacy we’ve built together.